Good communication is essential for business success

Do you want better communication at work? Here are five key guidelines

Good communication is essential for building connections, maintaining good relationships, and executing strategy.

It is critical for any business: especially communicating clearly about the organisation’s speed, direction, and results.

However, how you communicate – whether modestly, passionately or confidently – will always determine your success.

Whatever your position, and especially if you are a manager or leader, inspiring others through your words and actions is crucial; as is listening and observing before you speak.

To help assist managers, recent research has found the following ‘two-way’ communication method works very well:

  1. Prepare how you will communicate:
  • Clarify the goal of the communication
  • Plan carefully before sending it or meeting in person
  • Anticipate the receiver’s viewpoint and feelings.
  1. Deliver the message:
  • Express your meaning with conviction
  • Relate the message to your larger goals
  • Identify the action to be taken
  • Confirm the other person understands.
  1. Receive the message:
  • Keep an open mind
  • Identify key points in the message
  • Value constructive feedback and use it to grow
  • Confirm your understanding.
  1. Evaluate the effectiveness of the communication afterwards
  2. Take corrective action, as necessary.

A good tip when carrying out the above steps is to notice the recipient’s non-verbal cues.

You can do this by paying attention to their reactions, facial expressions, gestures and mood.

Good communication helps organizations promote discipline, accountability and strategic direction.

It also helps market leaders sell their products and services through compelling advertisements and marketing campaigns.

And once you put these guidelines into place, you will be amazed at the results.

For more information about how to improve your business efficiency through good copywriting and digital marketing, go to:

www.mikepeetersmedia.com.au

By Mike Peeters

Good communication is essential for business success
Good communication is essential for business success